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Top Selling Items from the Shows!

July 2019 Gift Show was an incredible success for our vendors at Link 2 Sales! We are loving all the fresh and exciting new lines and products! Take a look at this video that features our top-selling products from Atlanta July Gift Show:

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Now, let’s break down the list and check out some of these featured vendors and items!

Periwinkle Holiday Program 4.png

 

Periwinkle

The Number One vendor from Link 2 Sales for this market is everyone’s favorite jewelry, Periwinkle! At this time of year, it’s hard to pass up a great deal on Christmas items, like Periwinkle’s Holiday Assortments. The top-seller for Market was Holiday Program #4, which contains earrings, bracelets, and pins that will surely bring tidings of love and joy, for $500.

ChalaChala Owl Dazzle

Women who carry Chala Handbags are in touch with their whimsical side! That’s probably why this vendor came in as the second top-selling brand for Link 2 Sales – there’s a lot of fun-loving handbags customers out there! A notable best-seller for Chala is the Dazzle Mini Owl Cross Body in warm gray. This little cutie of a bag comes in a minimum of 2 and is $20.

Accent Eden PonchoAccent Accessories

Among the many gorgeous trends in apparel and accessories for Fall 2019, faux fur and leopard print are at the top of the “hot” list! Accent definitely tapped into these patterns and textures with their Fall collection. So, it’s no surprise that their top-selling product from Show is the Eden Faux Fur Poncho assortment. The Eden Ponchos are $12 each and come in a 3 pack of colors: taupe, black, and ivory.

Regal Art & GiftRegal Butterfly Stakes.png

Each season, Regal, a major industry leader in outdoor decor, brings you hundreds of new items in their collection. This July was no exception. From spinners, to wind chimes, Regal provides captivating products that your customers will want to make their yard the best on the block! Our favorite best-seller is the 24 piece Butterfly Stakes Assortment for $300.

Inis Voyager set

When it comes to fragrances, there’s one major winner at Link 2 Sales, and that is Inis! Who doesn’t want to smell like the freshness of the open seas? It’s also a unisex fragrance, which makes it the absolutely perfect gift item for anyone on your customer’s list. It is a given that the cologne itself is the best-selling item from Inis. But this market, they featured a NEW fabulous travel gift set called Voyager. The Voyager set includes travel spray, body lotion, shower gel, and hand cream in an attractive blue cosmetic case-sized bag and is a $15 wholesale price for a minimum of 6 in a case pack.

Duke CannonDuke Cannon Stocking Stuffers

For a healthy dose of humor and some fantastic men’s gifts, Duke Cannon is consistently the go-to vendor. This July they did not disappoint, with new products and new assortments that became instant top-sellers. One notable addition to the line is the Holiday Stocking Stuffer assortment, which includes 12 each of Red Sweater Campfire soap, Lump of Coal soap, and Green Sweater Fresh Cut Pine soap for $180.

Be sure to check out each of these vendors for products that we did not feature on this list! Any of these items can be purchased online at RetailersLink.com, or by contacting your Link 2 Sales rep. Not sure about your rep? Take a look here to locate the rep in your territory!

July 2019 Show Specials!

The July 2019 Gift Show begins today in Atlanta, and Link 2 Sales is featuring some amazing specials from their vendors! Show Specials include free freight with specified order amounts, free product with orders, and display offers. Be sure to look at our handy Wrap below that details all of the Show Specials for you in one convenient place! Call your Link 2 Sales rep or stop by the 16th Floor of Building 2 at the AmericasMart to order.

Bomb Products

What’s the best way to pamper yourself? With products from Bomb Cosmetics, of course! These handmade products that use essential oils and natural ingredients are now available at Link 2 Sales! They have shower and bath products, like Bath Blasters and Bubble Doh, and face and face and body products like lip scrub, body butters, and hair masks. With their colorful design and packaging, you can’t live without this cheerfulness!

Cris Willis, Retail Clarity Coach and Consultant

Cris HeadshotBusiness_Coaching

Cris will be offering FREE sessions in Room 1641, the Key Sales Showroom, on Saturday, July 13, and Sunday, July 14 during the Gift Show! Be sure to take advantage of her expertise, and read more about her below.

After marrying into a 4th generation retail family celebrating 142 years of business, Cris Willis has run the award-winning Parsons store alongside her husband, Gary for the past 25 years. Those 25 years have provided Cris with a unique understanding regarding the complexities of running a family business, such as splitting the business with family, opening, closing, remodeling, and rebranding stores. Cris has now transitioned into a Retail Coach, offering private coaching, monthly Mastermind groups, and several other resources geared to help independent retail business owners find the success they are looking for.

Questions? Email Cris at cwillis@retailclarity.com.

July Gift Show Schedule

Link 2 Sales has a FULL SCHEDULE of food and events during the show, including a Charity Concert on Friday night featuring M80! This is one party not to miss – with proceeds going to Children’s Healthcare of Atlanta – at The Hard Rock Cafe’s Velvet Underground. See below for the rest of the schedule and plan your meals accordingly.

July 2019 Show Schedule

Giving Back

At the Link Companies, we have two charities that we support with every order, every time: Wellspring Living and Children’s Healthcare of Atlanta! Take a look at this video to see more about WHY we give back:

Anju Artisans

 

In addition to our charities, Link 2 Sales works with many vendors that also consider “giving back” one of their priorities. Anju Jewelry is a vendor that includes this idea in their company’s mission statement. They are a 100% sustainable jewelry brand that has been working with the same groups of local artisans in India for over 13 years! These artisans use traditional techniques to hand-make beaded and metal jewelry, and block print the fabrics used for the bags. Anju is committed to creating hope for artisans and their families through economic empowerment.

 

Duke Victory

 

 

Duke Cannon is committed to giving back to Military Veterans. A portion of all of their proceeds directly supports Veterans causes. Ever wonder where they got the idea for their “Brick” of soap? It was actually inspired by the soap issued to G.I.’s during the Korean War, and is produced today in that same U.S. family-owned plant used as the primary supplier to the military! When it comes to providing hard-working grooming products to men, Duke Cannon does that – and more!

 

Please remember that every time you place an order with any of our vendors, Link 2 Sales gives a portion of the proceeds to Children’s Healthcare of Atlanta, and Wellspring Living. Every Order, Every Time!

Utilizing Your Territory Manager

At Link 2 Sales, we are here to help you find the perfect products for your store! The main way we do this is by providing you a full staff of personable Reps that will bring knowledge about our lines to your orders, line by line. You do not need to sit around and make guesses as to which items will sell the best – that’s our job! So, in this blog, we will be discussing the things you can bring to the table to help us help you the best that we can.

There are six important focal areas that will guide you through using your Rep most efficiently: Order Management, Inventory Control, Merchandising, Training, Marketing, and Data. The focus right now will be on Order Management.

First, take on the tasks that only you, as a store owner, can do. Order management starts with your “open to buy.” Determine how much product you need. The easiest way to do this is to think about the linear square feet that need to be filled in your store. Break the amount of space into categories of product (i.e., “I need four feet of jewelry, six feet of wall décor”). Apply a budget, balance this against your operating capital, and stick to it! If you only have $10,000 in cash to work with in June, only have $10,000 worth of product bought and shipped in June!

Be sure to leave a discretionary fund. When you see the hot new product, you may need to usurp something else in order to bring that in. Make this plan for each month of the year and edit it at the beginning of each month based on current sales and industry trends. This is called your monthly “open to buy.”

Link 2 Sales Reps
Link 2 Sales Reps

Here is where your Rep comes in. Do not keep your Open to Buy information a secret! Share your thoughts with a trusted sales Rep. They may have ideas, based on their industry knowledge, on which categories will work best for you at the moment. They may also find products that fit best into your mix. Good Reps, like ours at The Link, are not scared to share market information with you.

Regardless of whatever POS system you may have that tracks your orders, they can all be rendered useless if you do not start with a plan. Take the following steps when working with your Open to Buy:

  • Assuming that you have a 1500 square foot store or smaller, create a page for each monthly plan (discussed earlier).
  • Create a PO# for each order.
  • Decide how each PO accomplishes the goals laid out in your monthly plan. What categories are covered? How many linear feet? Is it cost effective?
  • Track the PO information on the monthly page. Add the following columns: Received On, Dollars Received, Paid On.
  • As you place and receive orders for each month, track each of the columns.
  • When you reach your budget in the dollars or reach the limit in your categories, you are finished buying for the month and your “Open to Buy” is now depleted.

The Order Management ideas we just gave you are only a piece of what you can focus on as a store buyer or owner in order to balance your budget and your buying. Stay tuned to this blog for more ways you can utilize your rep, or just give us a call so we can drop by and help you out in person! To find the rep in your territory, click here.

Emerging Trend Alert: CBD Oil!

CBD OilLast year, as gift lists were emerging for the Holiday season around Thanksgiving, a trend began to emerge: CBD Oil. Media outlets from Forbes to Buzzfeed began to zoom in on CBD Oil products as highly sought-after gifts. Most of these products and articles were framed with the “Wellness” or “Self-Care” trend as the overarching theme. But, the hype often leaves buyers with more questions than answers. What exactly IS CBD Oil? What kind of products can you put it in? What exactly does it do? Isn’t this illegal? And, is it the same thing as Hemp Oil? Today we hope to clear these questions up and bring awareness to this trend that’s storming into the gift world.

 

So what exactly is CBD Oil?

CBD is an abbreviation for “cannibidiol,” which is a chemical compound found naturally in the cannabis plant. It’s extracted from the leaves, flowers, and stalks of the plant. In fact, CBD is only 1 in over 100 active compounds or cannabinoids found in the cannabis plant! Cannabis is a little more complex than you may have thought, right? Unlike some common misconceptions, CBD Oil only contains teeny, tiny levels of THC, levels that are so negligible that they do NOT get a person “high” or cause people to fail drug tests.

What are the benefits of CBD?

You are probably wondering, “Well, then what exactly does CBD do? What’s all the hype about?” And the answer is rather complex. In the gift world, most products containing CBD Oil tout that it helps with insomnia, physical pain, or anxiety. It is used a lot in skin care for its antioxidant and anti-inflammatory benefits. CBD Oil can be ingested topically on the skin, or ingested. It is even being studied and looked at for approval by the FDA for use as an anti-seizure medication.Cannabis plant

An article we found on Buzzfeed asks an expert to explain what exactly CBD Oil does:

“According to Stuart Titus, CEO of Medical Marijuana, Inc. (which sells CBD oil products through its distribution subsidiary HempMeds), CBD interacts with the body through the endogenous cannabinoid system (ECS), a neuromodulatory system that plays important roles in central nervous system development and the body’s response to internal and external factors. In other words, the ECS regulates the body’s homeostasis, keeping those who ingest it a bit more balanced, and those who apply it topically a bit less pained — particularly if they apply it to a painful area (a sore shoulder, that kind of thing).”

What’s it in?

Much like the revered actor Kevin Bacon, CBD Oil seems to keep popping up in EVERYTHING. Some of the products featured on the Holiday gift lists we perused were tea, honey, gummies (both the vitamin and the candy gum drop kind), almond butter, lip balm, chocolate, candy, lotions, drops and elixirs (to be added to drinks both alcoholic and virgin), and bath bombs! That’s a lot of possibilities!

How is something from the Cannabis plant legal?

This answer is a bit more complex, but mostly has to do with the passing of a Farm Bill in late 2018. According to cbdcentral.com, “The Act removes hemp – officially defined as cannabis plants containing less than .3% THC – from the Schedule 1 Controlled Substances list from a Congressional standpoint.” Essentially, the December 2018 Farm Bill that the president signed into action enables the cannabis plant to be grown, with conditions and restrictions, and used for these medicinal purposes.

Further explanation: “While hemp-derived CBD sourced from marijuana plants still remains subject to individual state laws, when sourced from hemp products, CBD can be purchased and consumed in all 50 states as long as it is grown in accordance with the Act.” So, you are NOT breaking the law if you sell and purchase these products.

What is the difference between CBD Oil and Hemp Seed Oil?

Hemp Seed Oil
Hemp Seed Oil

Last but not least, it’s wise to clear up the confusion between CBD and Hemp Oils, as there is quite a large difference between the two. Hemp Seed Oil is also referred to as “cannabis sativa seed oil,” and it is a SEED oil much in the same vein as sunflower seed oil or jojoba seed oil. The hemp seeds are cold pressed and the oil is extracted. Hemp Seed Oil is known as a Superfood, as it is high in antioxidants, omega-3 and omega-6 fatty acids, but it does NOT contain CBD.

Farmhouse Fresh is currently a line carried by Link 2 Sales that sells skincare products containing Hemp Seed Oil! But, stay tuned because CBD and Hemp products are popping up in all sorts of unexpected places. As the Wellness and Self Care trends grow in the marketplace, more customers will be inquiring to see if your store sells these products.

Reminder: Father’s Day and Graduation!

Retailers: Don’t forget that May is the time for Graduation ceremonies, and June 16th is Father’s Day! If your store feels a little slow right now, these two events are an easy way to get your merchandise back into the groove of things and to pull customers in. Link 2 Sales definitely has the product to appropriately stock your shelves for both events, and some of these items my be things you already order! Now is the time for restocking and preparations, so check out our picks for Graduation and Father’s Day below and get your orders in NOW.Brownlow I Am Loved Signs

Brownlow Gifts has excellent gift options for any graduate! We immediately thought of their gorgeous journals that can be used for taking notes in class, or just writing about new and exciting college adventures! Brownlow suggests “Internet Password Books” on their website for graduates. This is a great little notebook for jotting down passwords that students will need for the various websites they visit. There is no shortage of dorm room decor, either. An adorable gift idea are the “I Am Loved” canvas signs pictured to the right!

Brownlow coin purseBrownlow Canvas Signs, $5 wholesale, min. 2.

Another easy gift option? Make sure your store is stocked up with coin purses; the idea is that the gift-giver can fill the coin purse with cash or gift cards for the graduate. Show an example of this at your cash wrap!

Brownlow Simple Inspirations Coin Purses, $1.50 wholesale, min. 4.

 

Another great idea for a graduation gift is inspirational jewelry from Ellora! An easy option for your store is an Ellora pre-pack collection, and the one we chose for Grad Gifts is called “Life’s Adventures.” Each of these necklaces comes on a metal card with a silk tassel – reminiscent of a graduation tassel for sure, and reusable as a bookmark or a keepsake! All jewelry is gold or rhodium plated brass, adjustable and branded.

Ellora “Life’s Adventures” pre-pack, 32 pieces, 4 per style, Assorted Gold & Silver, $288 wholesale. Note: the photo below does not show every style – there are 8 total. See catalog here for all styles.Ellora Grad

Father’s Day has limitless possibilities, depending on what the dad in question is into, of course! For the sake of your store, iDuke Tower of Powert’s easy to keep it general. What child or wife doesn’t want to give their dad a good chuckle while keeping him smelling fresh and well-groomed? This is where Duke Cannon enters the scene. The Duke is not a shy brand of men’s grooming products. With items like the “Big Ass Bar of Soap,” you can pretty much guarantee that your customers will stop and check out the Duke in your store.

Since the products are so popular, and pretty much create an entire men’s gifts or grooming section unto themselves, many retailers at the January Market ordered The Tower of Power bundle! Described as “the Mother of all Duke Cannon bundles,” this display comes filled to the brim with Duke product. It is 5’8″ tall and sits on a 2’x 2′ pallet. Make room in your store for it!

Duke Cannon Tower of Power Bundle, SKU: 03TOWERBUNDLE, $2795 wholesale (see contents on p.55 of the catalog found here).

Does your store carry themed gifts like Marvel, Harry Potter, or Star Wars? Vandor Gifts has options for the Graduate AND for Father’s Day! Check out Harry Potter journals for the graduation section. There are even fountain pens and desk sets in the Harry Potter line! The journals below are felt, and are themed around each “House” in the book series.

Vandor Harry Potter Felt Hardcover Journals, $5 wholesale, Min. 3. Find them here in the catalog on the bottom, p.3)

Vandor HP Journals

Want to sell to the nerdy dads? Try some nostalgic mugs from Vandor, and send them back to their arcade days! An excellent example is this Space Invaders mug that reacts to heat.

Vandor’s Space Invaders 20 oz. Heat Reactive Ceramic Mug, SKU# 56161, $8 wholesale, min. 4.

Vandor Space Invaders mug

No matter what you choose to stock your store with, Link 2 Sales has a plethora of choices. To order, simply call your rep, or go online to order through our ecommerce site at RetailersLink.com. Not sure of your rep? Take a look here to contact us!

NEW Product!

Springtime is time for growth in both nature…and in our product lines! So, as you wait for the trees and flowers to bloom, check out what’s new at Link 2 Sales for our existing vendors! You may find some pleasant surprises.

Farmhouse Fresh is exploding with business in regards to CBD and Hemp Oil! Many people’s first reaction when they hear about CBD products is that it will “get you high” or that it contains the same elements as illegal marijuana plants. This is not so. CBD is short for “Cannabidiol,” which comes from hemp or marijuana plants. It CANNOT make you intoxicated, as it does not contain the THC that creates the “high” one would get from marijuana. Farmhouse Total Swellness

So, as we initially were, you’re probably still wondering what is up with CBD. Your body needs “Essential Fatty Acids” in order to thrive, as it cannot produce these naturally. You can get EFA’s by eating certain foods, but research has shown that Hemp Seed Oil is the perfect source of Essential Fatty Acids for optimal absorption through the skin. The 2018 U.S. Farm Bill legalized the sale of all parts of the Hemp plant (which CBD is derived from) and thus, products can be made for skincare using CBD. This is where Farmhouse Fresh steps in with their Total Swellness Collection, crafted with full spectrum Hi-Bio Hemp Oil with CBD. These products brighten and illuminate skin, reduce and soothe redness, even tones and texture, and more! The products can be bought separately, but are sold as an awesome starter pack. The images below show what the pack contains.

Farmhouse Fresh Total Swellness Starter Kit, $548 wholesale and comes with complimentary display materials.

Total Swellness contents

Next up is another product that can truly help your body in a specific way. In this case, these vertical eyeglass purses with a touchscreen help women avoid keeping phones in their bras or pockets where harmful radiation can be super close to the body. Of course we are talking about Save the Girls! The product is the remodeled Vertical Eyeglass Purse. It has a new magnet clasp, a cash pocket, a pocket under the credit cards slots, an embellishment piece on the front lip of the eye glass purse, and comes in red, blue, and black. Your customers will find the solution to losing their sunglasses with this purse!

Save the Girls Vertical Eyeglass Purse. SKUS – Black: EG-1004BL. Red: EG-1005RD. Blue: EG-1000RB. $18.49 Wholesale, Min. 1.

Save the Girls Eyeglass

 

Del Sol Nail PolishOne more product for major fun in the sun this spring and summer is Color-Changing nail polish from Del Sol! Del Sol is the world’s leading brand of color-changing apparel and accessories, and we are proud to newly represent them at Link 2 Sales. This is not your average nail polish, as it changes colors in the sun! Whether you are giving it as a gift, or using it for yourself, this color-changing polish is the absolute easiest way to change the color of your nails WITHOUT changing your nail polish!

 

Each individual bottle of polish is $5 wholesale in minimums of 6 per color. The best way to start your store with Del Sol nail polish is a display. The prepack assortment contains 42 bottles – 6 rows of 7 different top-sellers!

Del Sol Nail Polish Display Package, SKU# 9ZNAILP, $275. Del Sol Nail Polish package

Ordering these new products is easy – simply give a call or email to your Link 2 Sales rep, or order online at                                              RetailersLink.com!

Put a Little SPRING in Your Step!

At The Link Companies, we think about two things when winter turns the corner to Spring: vacations and outdoor entertaining! It is true that Springtime is short-lived in a lot of places, particularly in the South, where our company is located. A month of milder temperatures and some rain and then – BAM! – onto the sweltering heat! But that doesn’t mean that we cancel our outdoor plans. Or, that we don’t take the chance to travel out of town to less rainy locales! Take a look at some products that will help your store’s sales sail into the hot temps of summer with ease!

Tidewater Gold ShellsIf your store is located near a beach, there’s a strong chance you may have heard of, or already carry Tidewater sandals. If not, join in for some fabulous flip flops that your customers won’t want to miss! Even within the company (showroom managers and reps alike), we all know that Tidewater makes the most comfortable flip flops. We love them for the fit, but our customers love them for the sales; all of Tidewater’s sandals can be bought as as pre-packs, OR by individual size. There are not a whole lot of shoe companies who let you break packs to place an order, and Tidewater invites it. Need a re-order for only a few sizes? No problem! Take a look at at the best selling style, Gold Shells.

Tidewater Gold Shells Sandals, SKU#B63000, 12 pack is $132.

Viv and Lou Cover Up Pom

Next up, for your vacationing customers, it’s a great idea to think of what to pair with the Tidewater flip flops. And we have just the solution – the very popular Pom-tastic Cover up’s from Viv & Lou! Viv & Lou is a lifestyle brand that carries everything from totes (for women) and backpacks (yes, for kids!), to Apparel and Accessories. Their Beach Bags were a huge hit at the January Market and come in a variety of vivid patterns. They do offer monogramming, so if your store also offers this service, it’s the perfect product to buy. The only items that outsold the Beach Bags were the Beach Cover ups! Any woman in a bathing suit can grab this versatile throw-on and go. It comes in Mint, Hot Pink, Navy, and White, with adorable little pom-poms at the edges. The top seller is the pre-pack containing all colors.

Viv & Lou Pom-tastic Cover Up Pre-Pack, SKU# PACK-POM19, $224.00 for the pack.

 

Last, let’s talk about outdoor entertaining. One huge concern with picnics or gathering is the wind! Paper plates and cups too easily blow away, causing a mess to chase after in your yard. Merritt International has the casual tableware products made of melamine, acrylic, and shatterproof Tritan that completely solve this problem. The plates and drinkware are much too heavy to simply blow away, but they certainly look gorgeous on your table and are still lightweight enough for outdoor use! Children can drop them and they do not break. The melamine looks and feels like ceramic, wood, or stone. The classy, acrylic drinkware resembles fine crystal or glass. Each year, Merritt comes out with a new collection that surprises and delights us, and we are sure your customers will feel the same way. A best seller is the acrylic Reflections 8 oz. Wine Glass.

Merritt Reflections RainbowMerritt Reflections Rainbow 8oz. Wine Glass, SKU# 21730. $5.00 Wholesale, Min. of 12 per order.

Order any of the products for your store’s Spring product lines by contacting your Link 2 Sales rep right now. Check this link if you are unsure of who your rep is. Or, you can order online at our ecommerce site, RetailersLink.com.

Happy Spring!

Mommin’ Ain’t Easy…

Mother’s Day is rapidly approaching! This year, it is on Sunday, May 12th, and as Retailers, it’s best to make plans way ahead of time to make this holiday count as a memorable experience for your customers! This week, we have some tips on how to do just that. Because, after all, moms are the everyday heroes that deserve the best.

One excellent source of store participation is a contest. Encourage your customers to post pictures of their mothers (or other beloved women in their life who are moms) and tag the store on social media. Choose a prize and have a drawing in the store. This kind of technique encourages your customers to think about who they wish to buy a gift for in the first place, and why it’s important to honor this woman. It also encourages more social media and online engagement, as well as in store participation as they will need to come to your place of business to pick up their prize!

Anju Block printed bagsSpeaking of excellent presence on social media, Anju Jewelry is exemplary with their outreach to retail customers and wholesalers. This company gives opportunities to local artisans in India by having these experts craftsmen and women create the beautiful pieces that comprise their collection. And they don’t just have jewelry! One excellent idea for Mother’s Day is Anju’s Block Printed Bags. There is a large array of bag prints and styles, including crossbodies, ID pouches, duffle bags, and totes. Check out their frequently updated Instagram account here.Brownlow Mom mug

Continuing to boost online engagement, be sure to have a section on your website that highlights Mother’s Day gift ideas, just as you would have in the store.

You could easily create a Mother’s Day section with all of Brownlow Gift’s adorable Mom-themed products. From tea towels to wooden signs, spatula and notepad gift sets and more, Brownlow has Inspirational products for any woman, let alone moms. Our favorite pick from their extensive collection is the mug pictured to the right.

Simple Inspirations “Your Mom” Mug, SKU# 62635, $5 wholesale, mult. of 4.

Create an in-store display geared toward the holiday. This can be as simple as a table at the front of the store, or a section near the cash wrap that highlights some products that would work as Mother’s Day gifts. Fresh floral displays always help to make this area look beautiful and eye-catching. Use products you already sell in your store for this section as well. Journals, recipe boxes, mugs, jewelry…there are so many options! And don’t forget to include a touch of Mother’s Day in your window display. Advertise any specials or sales you may have going on for the occasion and products that match up to your in store display.

As always, you can purchase many of our products, including those from Anju and Brownlow from our ecommerce site at RetailersLink.com, or you can contact your Link 2 Sales rep for more information about ordering!